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Graphic Prism Ltd., Grahpic Design Cork, Glencree, Brooklodge, Glanmire, Co. Cork, Ireland
E-mail - john@graphicprism.ie -
Phone: 021 4822245 - M: 087 8290272 |
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Good effective Graphic Design in whatever format should Attract, Stimulate and motivate.
Today life is like a jungle in terms of information overload from a long list media and the effort to "attract" is increasingly difficult. In days past a good poster with a relevant provocative image would attract the passer by to come and have a closer look, read the small print which should "stimulate" the curiosity and "motivate" them to go to the event, new restaurant or new art gallery and see if it compares well with the poster information and thereby complete the process. If it does then it would prompt another visit or recommendation to a friend to see that fantastic show.
How is this achieved today, in some cases the Graphic Designer will work in conjunction with marketing experts. Develop a strategy, look in detail at the potential customer and the final objective, if its a play they count bums on seats or if it is a product they count sales. This forms the ingredients that need to be considered in formulating a good design that will Attract, Stimulate and motivate. Add to this modern day methods of communication, mobile text messages, Twitter, Face book, Utube, e-mail lists and personal invitations. All this depends on the event or product in some situations magazine or Newspaper adverts have broad appeal or specific industry magazines will target engineers for example.
The final ingredient is the client and it is up to the Graphic Designer sell their design plan to the client, a good working relationship is very important and allows positive collaboration and shares ownership of the entire project.
Graphic Prism Cork have 30 years experience in Graphic Design and have developed with new technology, so the tools have changed but our main objective is to clarify and communicate in the best method possible for each individual client.
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